English | Chinese
Sign In   |   About Us   |   FAQ   |   Contact Us   |   Online Payment







FREE ONLINE DEMO
Now you can access multimedia-rich audio-video streaming seminar available at netacademy's portal. Attend Seminar












VIDEO SEMINARS - BBA/BBM SERIES
Play MGT401 Financial Management
learn more

Module Description and Learning Objectives:
This module is designed to allow students to: gain a sound understanding of what financial management decision entails by first revisiting basic accounting principles and to demonstrate a knowledge of the workings of time value for money, the qualities and characteristics needed of a financial manager to make sound investment decisions via capital budgeting, working capital, cash flow management, techniques and to describe the main sources financing.

Learning Outcomes:
  • Describe the strategic objectives of financial management such as the maintenance and creation of wealth and value through sound investment decisions using strategies such as profit maximisation and maximisation of shareholder's wealth.
  • Familiarise themselves with basic accounting principles to enable them to interpret the results at a more organisation wide level that will help facilitate sound financial management decisions by analysing issues such as working capital, debt vs equity, value vs cost, financial cash flows.
  • Describe the importance of the concept of time value of money by familiarising themselves with concepts of annuities, compound annuities, present value of annuities, and perpetuities.
  • Describe and analyse the qualities needed to be a financial manager and the characteristics needed to make sound financial decisions through techniques such as capital budgeting, net present value (NPV), working capital requirements, cost-benefit analysis / ratio, cash flow management, internal rate of return (IRR), accounting rate of return (AROR).
  • Describe the sources of finance, both long and short term : the capital market, primary and secondary markets; the stock exchange; equity capital; issuing shares; share options; loan capital; debentures; preference shares; warrants and convertibles; bank loans; swaps and other sources of finance.



Play MGT402 International Business Management
learn more

Module Description and Learning Objectives:
This course covers the role and challenges of management in the international environment. The principal aim is to provide students with the requisite knowledge and skills that will enable them to manage in a complex and foreign business environment. This course also provides an overview of the international economic and cultural environments in which international businesses have to operate.

Learning Outcomes:
  • Provide an introduction to international management issues
  • Provide an overview of the economic, political, legal and cultural environment
  • Examine strategies for international competition
  • Examine modes of entry into foreign markets
  • Discuss international collaborative initiatives
  • Review strategic formulation and implementation policies for international markets
  • Discuss communication, negotiation and leadership issues across borders and cultures
  • Issues involving international human resource management



Play MGT403 International Marketing Strategies
learn more

Module Description and Learning Objectives:
To enable students to acquire expertise in developing marketing strategies for countries other than their own and thereby to extend their range of marketing understanding, both to deal with international marketing situations in non-domestic markets and the impact of international competitors on the domestic market. To promote an understanding of the factors determining the extent to which standardization in strategy and implementation is appropriate for success in international markets.

Learning Outcomes:
  • Understand the changing nature of the international trading environment.
  • Understand the differences in business and social/cultural conventions which affect buying behaviors and marketing approaches in international markets.
  • Differentiate between marketing strategies appropriate to industrialized, developing and lesser developed economies.
  • Identify sources of information, methods of information collection and methods of information analysis suitable for international markets operations.
  • Compare and contrast strategies for export, international, multinational and transnational marketing.
  • Identify the major organizational changes to be made when a company moves from national to international marketing to global marketing.
  • Evaluate the factors which influence the implementation of a product, price, distribution and marketing communications mix in non domestic markets.
  • Evaluate the suitability of specific international marketing strategies.



Play MGT404 Managing Information Systems
learn more

Module Description and Learning Objectives:
This module allows the student to appreciate the fundamentals of computer-based information systems (IS) specifically applied to managing business organisations. It will explore the different roles that IS plays and how it creates value for businesses today. The different needs of information and knowledge is also highlighted in the different types of IS available and how it serves these needs in the organisational hierarchy. To be able to match this, the characteristics of an organisation and traditional versus contemporary management approaches are reviewed in the IS perspective. The hardware, software and �liveware� (users) will also be reviewed in this regard. Knowledge management will be studied by exploring knowledge systems, decision support systems and executive support systems in how they procure, process, store, disseminate information for to gain effectiveness, efficiency and competitive advantage. Finally a discussion on the considerations of how to thwart the risks and threats to systems vulnerability will be conducted. This is of grave importance given the greater use of private networks and public networks such as the Internet.

Learning Outcomes:
  • Define an information system & distinguish between computer literacy and IS literacy
  • Explain the importance of IS today is transforming organization and management
  • Identify major management challenges in building & using IS in firms
  • Analyze the role played by & relationships between the 6 main types of IS
  • Explore how competitive forces and value chain models can help identify opportunities for Strategic IS
  • Explain difficulties in building and sustaining Strategic IS
  • Describe how firms use IS to enhance quality in their operations, products and services
  • Describe specific categories of IS serving each organizational level, examine their value and relationship with each other.
  • Contrasts the classical and contemporary models of managerial activities and roles
  • Assess the implications of the relationship between IS, organizations and management decision making for the design and implementation of information systems
  • Describe computers and information processing
  • Describe information systems software
  • Understands the concept of managing data resources
  • Describe the technology of communication, networks
  • Demonstrate how building new systems can produce organizational change.
  • Explain how organizations can develop IS that fit its businesses plan.
  • Identify the core activities in the systems development process.
  • Analyze the organizational change requirements for building successful systems.
  • Describe models for determining the business value of information systems.
  • Describe the different approaches to systems-building.
  • Explain the importance of knowledge management
  • Describes the applications useful for distributing, creating and sharing knowledge
  • Evaluate the role of artificial intelligence in knowledge management
  • Describe how organizations can used expert systems and case-based reasoning to capture knowledge
  • Describe how organizations can use neural networks and other intelligent techniques to improve their knowledge base
  • Differentiate & describe a decision-support system and a group decision-support system & how they enhance decision making.
  • Describe the capabilities & benefits of executive support system
  • Describe vulnerabilities of IS - destruction, error, abuse and system quality problems
  • Compare general controls and application controls for information systems
  • Select the factors that must be considered when developing the controls of IS
  • Describe the most important software quality-assurance techniques
  • Describe the importance of auditing IS and safeguarding data quality



Play MGT405 Electronic Business
learn more

Module Description and Learning Objectives:
This module will enable students to understand and appreciate the new and different electronic based business models implemented on the Internet. It will study the evolution of traditional �brick and mortar� businesses to e-businesses and the drivers that have caused this transformation. This new technology has also presented opportunities for entrepreneurs to enter mainstream economy quickly and affordably. Students will explore using the Internet to do marketing, make monetary transactions and the necessary security precautions to take. Students will also explore the need to be socially responsible in reaching out to the physically challenged and providing them with greater accessibility.

Learning Outcomes:
  • To discuss the decision to design, build and maintain a e-business website to enhance a visitors experience.
  • To explore various methods of conducting online monetary transactions.
  • To understand the technology of wireless devices.
  • To understand the basic concepts of Internet security.
  • To explore various marketing strategies.
  • To learn how affiliate program work.
  • To understand the importance of e-customer relationship management.
  • To discuss the development of the Internet and the global economy.
  • To understand the importance of making your web site accessible to people with disabilities.



Play MGT406 Managing Organizational Change & Developments
learn more

Module Description and Learning Objectives:
The understanding and improvement of individual performance, and how to create better morale, and increase organisational profitability. The background of organisational change and development and the concept of planned change intervention that makes the organisation more responsive to environmental shifts. The different types of intervention that a manager can use to influence the outcomes of organisational changes. Change Management Models.

Learning Outcomes:
  • gain practical knowledge and skills in the field of organizational development to help transform firms into an agile organization in an increasingly fast paced, global and radical business environment.
  • appreciate, understand and apply critically areas in behavioural sciences with elements from psychology, sociology, and cultural anthropology all of which will be necessary for a flexible workforce to embrace change.



Play MGT407 Business Research
learn more

Module Description and Learning Objectives:
This course provides an introduction to the methodology of research in the context of business and commerce. The focus will be on issues such as: topic selection, problem definition, development of research questions, theory construction, research design, and selected data collection tools. The course is directed at research students who wish to learn about designing and conducting research in the disciplines represented in business and commerce. Students will be expected to develop an understanding of the key components of the research process, as well as the application of research methods appropriate to particular research questions.This course also provides an introduction to basic data preparation and analysis, measurement and operationalisation of variables, and bivariate analysis.

Learning Outcomes:
  • Describe the processes involved in topic selection, problem definition and the development of research questions;
  • Evaluate the role of literature review and theory construction in research;
  • Analyze alternative approaches to research design and methodology;
  • Demonstrate the skills necessary to write research proposals and papers;
  • Demonstrate some basic skills necessary to prepare and analyze data;
  • Synthesize the learning from the previous objectives by writing a research proposal.



Play MGT408 Human Resource Training & Development
learn more

Module Description and Learning Objectives:
This module touches on the importance of staff development. Students need to understand that in the dynamic workplace environment today, employees� roles have expanded to cover areas that were meant for managers. This means that staff today in any organisation needs to develop themselves to be multitasking individuals and this requires the development of people skills. Development can be achieved through; education, training, and sharing of job experiences, interpersonal relationships, skills and attitudes all meant to change behaviour to desirable levels. An organisation�s involvement in staff development activities varies according to the business conditions; their staffing strategy, and other internal organizational characteristics. External trends and developments in training and development and new technologies that affects future trainers and training in organizations must also be considered.

Learning Outcomes:
  • Obtain an overview of what is involved in training and development in organisations.
  • Understand the need to align strategic planning with training and organizational development.
  • Appreciate the importance of learning and its connection to organizational performance.
  • Review the linkages between motivation, training and development with performance.
  • Understand the need for training needs analysis.
  • Appreciate the intricacies of training design and implementation.
  • Understand the basic structure and criteria needed for training evaluation.
  • Use a variety of training methods for different circumstances.
  • Be exposed to the latest trends and developments in training.



Play MGT409 Managing the Contract and Supplier Relationship
learn more

Module Description and Learning Objectives:
The module allows students to understand and learn about the contemporary supply chain management concepts. This is module 2 of 2 of the total supply chain management coverage for the BBA program. It introduces the students to the selection and benefits of suppliers in a supply chain. This module deals with the essentials of a buyer-supplier contract and relationship.

Learning Outcomes:
  • Understand the concepts of supply chain management
  • Apply the concepts to selection of vendors / suppliers
  • Understand the essential parts of a supply contract
  • Evaluate suppliers
  • Establish a better relationship between supplier and buyer



Play MGT410 Vendor Selection and Development & Inventory
learn more

Module Description and Learning Objectives:
The module allows students to understand and learn about the contemporary supply chain management concepts. This is module 1 of 2 of the total supply chain management coverage for the BBA program. It introduces the students to the selection and benefits of suppliers in a supply chain. The concepts of JIT, value engineering and EOQ are given to illustrate the importance of inventory management and lean inventory to a firm seeking bigger profit margins and survival through the elimination of waste in the inventory.

Learning Outcomes:
  • Understand the concepts of supply chain management
  • Apply the concepts to selection of vendors / suppliers
  • Understand and apply JIT principles to inventory management
  • Understand the calculation of EOQ
  • Understand the concept of value engineering in supply chain management







NetAcademy World Wide                 Online Payment

Home  |  University & Program  |  Student Resources  |  Executive Education  |  Placement  |  
Video Seminars  |  News & Event
Copyright © 2002-2008 Netacademy Sdn Bhd. All rights reserved.
powered by
Net Academy Research Sdn. Bhd.