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UNIVERSITY & PROGRAMS
| EXECUTIVE MASTER OF BUSINESS ADMINISTRATION (E-MBA) |
| MGT501 Corporate Finance |
Module Description & Learning Objectives:
This module is designed to allow students to gain a fundamental and sound understanding of the primary sources of finance and the workings of the capital market and the implications of various funding and investment appraisal techniques in managerial decision-making. This will in turn allow students to demonstrate the various techniques of financial analysis and foreign exchange management.
Learning Outcomes:
Upon successful completion of this module, students will be able to::
- Describe both long and short-term sources of finance
- Describe the workings of the capital market
- Apply utility and portfolio theory and the capital asset pricing model
- Recognise and apply financial ratios in credit and risk management
- Describe and apply the effects of gearing on the capital structure of companies using arguments of Modigliani and Miller.
- Describe possible conflicts of interests between shareholders and bond holders
- Describe how the use of cross-section analysis of accounting data, inter-firm and inter-industry comparisons and the management of foreign exchange.
- Describe the strategic importance of forensic accounting and good corporate governance.
Reference Text:
| Text: |
Modern Corporate Finance |
| Author: |
Alan C. Shapiro / Sheldon D. Balbirer |
| ISBN: |
0-13-080098-8 |
| Publisher: |
Prentice Hall |
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| MGT502 Management Accounting |
Module Description & Learning Objectives:
This module provides students with the understanding of the nature of cost and its behaviour in changing circumstances. Students will be able to consider and appreciate the type of costs for short-term decision-making and prepare budgets for planning and control. They will also be able to calculate and analyse variances from set standards and understand the major aspects of working capital management.
Learning Outcomes:
Upon successful completion of this module, students will be able to::
- Demonstrate the link between cost and financial accounts.
- Analyse data in their various cost classifications and the volume effect on costs.
- Describe basic differences between marginal and absorption costing.
- Use limiting factors, opportunity costs, sunk and differential costs in short term decision-making.
- Define budgetary control and its purpose and to construct planning and control budgets.
- Explain the purpose of standard costing, calculate and analyze variances for materials, labour, overheads and sales, and produce operating statements.
- Describe the use of IT for costing purposes.
Reference Text:
| Text: |
Introduction to Management Accounting, 12th edition |
| Author: |
Charles T. Horngreen / Gary L. Sundem / William O. Stratton |
| ISBN: |
0-13-042352-1 |
| Publisher: |
Prentice Hall |
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| MGT503 Knowledge Management |
Module Description & Learning Objectives:
This module is designed to allow students to have a basic understanding of the current state of practice, techniques and technology used by organisations to extract more value from their knowledge assets. It will outline the difference between data, information, knowledge and wisdom and its intricate inter-relationships. Knowledge capture and creation will be portrayed as a dynamic feedback system in its life-cycle to improve organisational performance. Techniques of capturing tacit knowledge and a system of codification will be explored. Systems testing and development will be analysed to align with techniques used in knowledge transfer and sharing in the e-world. Knowledge management opportunities through data mining and data warehousing will be explored together with the mechanics of knowledge management tools and knowledge portals. The mapping of knowledge assets with knowledge workers, critical to its implementation will be studied. Ethical and legal issues in this dynamic field of study will be considered together with what the future holds for this field of study.
Learning Outcomes:
Upon successful completion of this module, students will be able to::
- Describe the difference, hierarchy and use of data, information, knowledge and wisdom.
- Describe the process of learning and the process of enquiry towards attaining knowledge and wisdom.
- Apply the knowledge life-cycle and the process of capturing, creating, storing and dissemination of knowledge using technology.
- Apply knowledge-mapping on workers to align with knowledge needs of an organisation.
- Use various techniques to capture and codify knowledge.
- Use knowledge management tools and knowledge portals in decision-making.
- Use discretion in the ethical aspect of applying knowledge management.
- Stay vigilant concerning emerging trends in technology and knowledge management.
Reference Text:
| Text: |
Knowledge Management |
| Author: |
Elias M. Awad & Hassan M. Ghaziri |
| ISBN: |
0-13-034820-1 |
| Publisher: |
Pearson Education |
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| MGT504 E-Commerce |
Module Description & Learning Objectives:
This module gives a complete introduction to the world of electronic commerce as part of the bigger notion of electronic business. It will encompass a balanced coverage of technical and business topics. Differences between traditional and e-commerce will be explored. The benefits and drawbacks of using e-commerce will be highlighted in conducting the business. The international nature of e-commerce due to the evolution and growth of the Internet and the World Wide Web will be studied. Changing economic and other environmental forces that have stimulated the emergence of e-commerce and how they continue to influence and shape business transactions will be analysed. A basic understanding of the technical infrastructure especially in the architecture and language of networking and its protocols will be included. Various networking alternatives will be presented for connecting to the Internet together with their costs and bandwidth tradeoffs.
Learning Outcomes:
Upon successful completion of this module, students will be able to::
- Describe the comprehensive overview of building and managing an e-commerce site in particular and an e-business in general.
- Describe the decisions involved in bringing business transactions online.
- Apply a suitable model for different business circumstances in accepting payment, deploying marketing strategies, procuring raw materials and other resources as well as supply chain management.
- Uncover and use various Web resources to assist in developing a Web-based storefront.
- Demonstrate basic use of application programming aimed at non-programming audiences.
- Apply the use of electronic mail, internet utility programs to trace, locate and verify status of Internet host sites.
- Demonstrate basic understanding of Telnet and File Transfer protocols.
- Understand the history and the use of Web Markup languages including, SGML, HTML, and XML.
- Demonstrate and understanding of the differences between internets, intranets and extranets and web client and server architecture and explore the cost and bandwidth trade-offs in its use.
Reference Text:
| Text: |
Electronic Commerce, 2nd edition |
| Author: |
Elias M. Awad |
| ISBN: |
0-13-140265-X |
| Publisher: |
Pearson Education |
|
| MGT505 Human Resource Management |
Module Description & Learning Objectives:
This module allows students to gain an understanding of the dynamic role of human capital management and development. Human resource policies and practices in contemporary organisations as a competitive advantage will be covered in understanding their contribution towards achievement of organizational goals. Major philosophies, policies, procedures and practices related to the increasing internationalisation of human resource management will be defined and examined critically. The knowledge of human behaviour in an organizational context under the influence of environmental factors will be explored in how it should be applied in analysing, diagnosing and providing solutions to changing managerial situations and problems.
Learning Outcomes:
Upon successful completion of this module, students will be able to::
- Explain the nature of the human resource management process is influenced by internal and external factors.
- Identify the needs and methods of organizational change and recognise resistance to change and methods to overcome them.
- Demonstrate an understanding of the purpose, stages, techniques and sources of information in human resource planning.
- Identify the main factors of labour market issues such as supply and demand, job analysis, training-needs analysis, recruitment techniques, selection and transfer, termination, turnover, absenteeism.
- Explore the growing importance of utilisation of human resources towards efficiency and productivity and how motivate, organise, and measure performance.
- Explain the causes of changing working patterns and forms of employment such as, shift work, part-time work, flexible working hours, distance working and job sharing.
- Explain the importance of a systematic, progressive, transparent and equitable human resource development policy in an increasingly competitive labour market in connection with mapping of knowledge workers.
- Compare and contrast different employee compensation structures in light of performance based reward systems.
- Understand the increasing strategic role of human resource management in counselling, public relations and corporate communications towards organisational objectives
- Understand the fundamental importance in managing industrial relations.
Reference Text:
| Text: |
Human Resource Management, 9th edition |
| Author: |
Gary Dessler |
| ISBN: |
0-13-045265-3 |
| Publisher: |
Pearson Education |
|
| MGT506 Strategic Management |
Module Description & Learning Objectives:
This module allows students to gain a deeper understanding of the strategic management process. It allows the student to develop and apply concepts and theories that frame contemporary strategic management and planning. It looks into the need for critical awareness and analysis using various strategic management portfolio analysis tools. Traditional strategic models will be criticized for its decreasing validity in light of the contraction of time in an increasingly turbulent business and management environment fraught with challenges of globalization, liberalization and technology as drivers of change. This is intended so that knowledge gained may be transferred to the student�s own work environment to create the awareness and receptivity to changing trends that affect current strategic management decisions.
Learning Outcomes:
Upon successful completion of this module, students will be able to::
- Formulate and structure complex strategic problems and provide reasoned and logical solutions.
- Use the full range of strategic management techniques and concepts.
- Understand and demonstrate benefits and limitations of strategic management tools and frameworks.
- Demonstrate the ability to justify choice of strategic alternatives.
- Challenge the validity of traditional strategic management models.
- Inculcate a sense of open-mindedness and receptivity to new and emerging trends and therefore changing methods of strategy analysis, formulation, implementation and control in a constantly turbulent environment.
Reference Text:
| Text: |
Strategic Management, 9th edition |
| Author: |
Fred R. David |
| ISBN: |
0-13-112372-6 |
| Publisher: |
Pearson Education |
|
| MGT507 Company Law |
Module Description & Learning Objectives:
This module is designed to provide students an understanding of the principle of of business and company Law as applied in the Malaysian context. Students will be exposed to the introduction of company law, the registration and formation of companies, Memorandum and Articles of Association, the capital structure requirement of companies, public issuance of shares, the management and control of companies, the requirement of meetings, the enforcement of corporate rights, the reconstruction and arrangement of companies and the dissolution of companies.
Learning Outcomes:
Upon successful completion of this module, students will be able to::
- Distinguish three major business entities; sole-proprietorship, partnership and company.
- Distinguish the classification of companies such as private limited, public limited, limitations by shares, guarantee, and foreign companies.
- Understand the basic procedures to register and incorporate a company.
- Understand the importance and significance, of the Articles and Memorandum of Association and its effect and alteration.
- Understand the law that governs share capital, loan capital, liabilities, floatation exercise, scriptless and insider trading.
- Appreciate the laws governing the appointment, removal, qualification, powers, duties, and responsibilities of Directors, Company Secretaries and Auditors, the fiduciary duties of directors and rights of shareholders and protection of minority shareholders.
- Understand the importance of meetings and the enforcement of corporate rights.
- Understand the types of reconstruction and arrangements; takeovers, merges, amalgamation and the governing bodies in question and the effects on the creditors, shareholders and members of the company.
- Understand the procedures in different types of dissolutions and winding ups.
The statutes referred will include:
- Companies Act, 1965 (Act 125)
- Companies Regulation, 1966
- Companies (Winding Up) Rules, 1972
- Securities Industry Act, 1983
- Securities Commission Act, 1993
Reference Text:
| Text: |
Company Law |
| Author: |
Aiman Nariman Mohd. Sulaiman / Aisah Bidin / Pamela Hanrahan / Ian Ramsay / Geof Stapledon |
| ISBN: |
981-04-6337-5 |
| Publisher: |
CCH Asia Pte. Ltd. |
|
| MGT508 Strategic Marketing Management |
Module Description & Learning Objectives:
This module ensures that students are aware of the major aspects of the strategic marketing management functions. It provides students with the understanding and ability to analyze and evaluate marketing management issues and how it contributes to corporate management. It will introduce students to all stages of the planning process and its application to the marketing function. Students will be exposed to the use of analytical tools in the marketing mix for decision-making and planning tailored to specific needs/wants of identified market segments to achieve strategic objectives. To this end, an understanding of what constitutes a market segment as well as consumer behavior will also be explored. This will allow a student a broad understanding of issues concerned with the effective implementation and control of marketing plans. In light of the pervasiveness of international marketing efforts, elements involved in and that may influence international marketing efforts will also be covered. This module will also look into the necessary understanding of and use of the combination of qualitative and quantitative analysis of marketing situations to help students develop the power of diagnosis as a concrete basis for marketing decision-making.
Learning Outcomes:
Upon successful completion of this module, students will be able to::
- Conduct a comprehensive analysis of complex marketing situations.
- Critically assess both qualitative and quantitative marketing data for decision-making.
- Understand the complex nature and intimate inter-play between internal and external factors influencing marketing functions and activities.
- Apply the accumulated marketing knowledge and techniques to advance alternate solutions for a variety of marketing problems in real-world circumstances.
- Formulate marketing plans based on appropriate marketing objectives and strategies justified by costs and timelines.
- Provide appropriate control mechanisms and contingencies to proposed marketing plans.
Reference Text:
| Text: |
Marketing Management, 11th edition |
| Author: |
Philip Kotler |
| ISBN: |
0-13-0497150 |
| Publisher: |
Pearson Education |
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| MGT509 Entrepreneurship |
Module Description & Learning Objectives:
This module allows students to understand the process of turning an idea into a business reality. It will focus on the execution of the entrepreneurial process. Students will learn to explore ideas and the value of picking a practical winning idea and how to make effective presentations to capture investor interests. The process will include building partners, employees and investors and how to manage the growth of the business. Product and service development through operations and marketing efforts will be examined. Techniques to manage the budget to allow for this process will be covered as well. This module will highlight practical applications in the context of today�s dynamic and turbulent business world. Focus will be on how new business ideas are developed and implemented, stimulated by the opportunities and challenges brought about by globalization, liberalization and technology. The understanding of the entrepreneurial process requires a change in paradigm that looks into the changing rules of competition giving rise to new and contemporary business models. Discussions will include related ethical, international and legal issues on how to fundamentally start a viable business.
Learning Outcomes:
Upon successful completion of this module, students will be able to::
- Understand, organize and use elements of an effective business plan.
- Incorporate the use of effective format, style for investor presentations.
- Recognize for use, the different sources of venture capital and financial assistance
- Establishing business goals and objectives to incorporate into the business plan.
- Formulate a sales and marketing start up effort.
- Establish the variety of different needs of starting up operations.
- Consider the environmental forces that influence the launching of the business.
Reference Text:
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| MGT510 Research Methodologies |
Module Description & Learning Objectives:
This module begins with a philosophical approach by revisiting the notion of the process of learning through enquiry. It will familiarize the student with the variety of research methods to allow the student to compile a professional consultative report relevant to their work or a dissertation for the purpose of academic pursuit. Students will learn the concepts and research terms of social sciences, the fundamentals of data collection, analysis and measurement. They will also study the different approaches in framing research questions and design a research study. Application of theoretical concepts, methodological perspectives and empirical approaches will also be covered. The overall objective is for students to conduct valid and independent research, produce and interpret data and make recommendations for effective organisational change by advancing reasoned and logical arguments concretely justified by research findings.
Learning Outcomes:
Upon successful completion of this module, students will be able to::
- Understand how we think and learn through deduction and induction, lateral thinking, fuzzy thinking and unbounded systems thinking.
- Build on theories by using variables, hypotheses to challenge the validity of theories.
- Use research methodology tools such as methodology diaries to overcome methodological problems.
- Use discretion in balancing the combined use of qualitative and quantitative data under different circumstances of study and research.
- Use different methods for qualitative and quantitative methods of data collection, sampling and sampling frames, determining population sizes that accurately represent survey designs and test for its randomness, reliability and validity.
- Distinguish common statistical fallacies and their flawed assumptions.
- Handle statistical techniques in data analysis and interpretation through the use of SPSS towards decision making.
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