• DBA by Research
• DBA by Course Work & Project

• To enhance your Career Prospects (even if your research is not directly related to your job, employers will frequently look favourably on someone who has taken up this challenge;
• To gain Intellectual Stimulation;
• To develop further your Analytical Skills;
• To pursue an Area of Interest in greater depth

• What is the nature and scope of the problem?
• Why is it problematic?
• What is its significance?
• To whom is it significant, and why?
• Why is it appropriate to study this topic at this time?
• What academic research has been undertaken in this area so far?
• Which authors and which models have been most influential in this area, and why?
• How will the intended research build upon this academic work?

• What are the general and specific aims of the intended research?
• How will these aims contribute to understanding?

• What methodologies have you considered?
• What authors have influenced your consideration of methodologies, and in what ways?
• What would be the most useful methodology to adopt for this investigation and what kinds of data will it yield?
• What kinds of hypotheses will you establish?
• How would you expect to test these hypotheses?

• What access do you have to substantial academic literature?
• What access do you have to data relevant to your study?

• Knowledge and understanding of the background literature and of research methods appropriate to the discipline;
• Independent critical judgement;
• A significant contribution to the appropriate field of knowledge;
• Originality;
• The submission of a written thesis, being a written document and/or other approved media, embodying the results of the research program and the conclusions arising there from;
• Successful defence of the thesis on an oral examination.

• You hold a good First Degree from an Internationally recognised University of Master Degree
• You can demonstrate that the subjects studied for your First Degree provide a sufficient basis for Postgraduate Research in the area of the topic chosen (this probably means your first degree was in a social science subject but each case will be judged in its own merits)
• OR in exceptional circumstances, you have a recognised Professional Qualification.

• Methodology And Research Design
• Managing Research
• Quantitative Research Methods
• Qualitative Research Methods

• Research Philosophy Ontological and epistemological considerations
• Methodological choice
• Research Design
• Critical Review of classic research studies
• Ethical issues in research

• Project Management skills
• Literature review and writing skills
• Research using the Internet
• Conducting fieldwork
• Time Management

• Descriptive statistics ,sampling and surveys
• SPSS for windows
• Regressions and causality
• Non parametric techniques
• Including ANOVA
• Structural equation modeling

• Case study Research
• Interview techniques (including behavioural event and critical incident)
• Focus Groups
• Observing social action (ethnographic and anthropological approaches)
• Grounded theory and participative research

• apply relevant theoretical knowledge to contemporary business problems;
• critique contemporary organizational practice in the light of relevant theory;
• explain the principles of, and apply, a range of quantitative and qualitative research methods frequently used in business research;
• determine and apply appropriate research methods to business management problems;
• critically evaluate business research studies in order to assess their quality and applicability in improving the effective handling of business management problems;
• acquire and utilize knowledge of behavioral, policy and strategic issues to improve the effectiveness of their own organizations;
• identify, analyze and evaluate internal and external environmental influences on organizations in order to develop strategic plans for the management of change and development;
• demonstrate superior oral and written communications skills relevant to business; and
• link the educational experience directly with their own workplace experience.

• DB601 Business and Government
• DB602 General Management
• DB603 Competitive Strategy
• DB604 Entrepreneurship
• DB605 Human Resource Management
• DB606 Marketing
• DB607 Operations Management
• DB608 Organizational Behaviour
• DB609 Service Management
• DB610 Performance Management
• DB611 Thesis

• You hold a good first degree from an internationally recognized University and/or a Master Degree
• or in exceptional circumstances, you have a recognized Professional Qualification

After 20 years of strong economic performance, economic czar Zhu Rongji considers whether it is time to rethink China's development strategy. The case reviews China's development strategy since 1978 and considers the challenges facing the country as it enters the 21st Century. Teaching purpose: To develop familiarity with China, its distinctive development strategy, and the immense challenges it faces in the next 10 years.

Describes the evolution of General Motors' strategy, organizational structure, and management processes from its founding to the present day. Focuses on the role of GM's management committee--the senior-decision-making body at the company, now called the Automotive Strategy Board (ASB)--and how it operates under Rick Wagoner, its current CEO. In October 2004, Wagoner and the ASB are wrestling with recent changes in GM's planning and budgeting processes and how they will affect the balance between global and local needs.

Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling, pricing, and brand strategies. They looked to emerging international markets to fuel growth and broaden their brand portfolios to include noncarbonated beverages like tea, juice, sports drinks, and bottled water. For over a century, Coca-Cola and Pepsi-Cola had vied for the "throat share" of the world's beverage market. The most intense battles of the cola wars were fought over the $60 billion industry in the United States, where the average American consumes 53 gallons of carbonated soft drinks (CSD) per year. In a "carefully waged competitive struggle," from 1975 to 1995 both Coke and Pepsi had achieved average annual growth of around 10% as both U.S. and worldwide CSD consumption consistently rose. This cozy situation was threatened in the late 1990s, however, when U.S. CSD consumption dropped for two consecutive years and worldwide shipments slowed for both Coke and Pepsi. The case considers whether Coke's and Pepsi's era of sustained growth and profitability was coming to a close or whether this apparent slowdown was just another blip in the course of a century of enviable performance. A rewritten version of an earlier case by Michael E. Porter and David B. Yoffie.

Consumer products giant Procter & Gamble is faced with an urgent need to revitalize new-product innovation, given its recent focus on incremental product improvements and its aggressive growth goals. As part of this effort, the company's top executives form a small, autonomous, cross-functional Corporate New Ventures team led by a young former brand manager. Operating within a conducive work environment, the team invents a systematic approach to gathering information and producing creative ideas for radically new product categories.

A compensation case about Visionary Design Systems (VDS), a small, high-tech full service systems integration firm based in Silicon Valley with eleven offices throughout the country. All employees, including engineers, administrators, and receptionists, received a significant portion of their income from commissions and bonuses, and all were shareholders. The company espoused a philosophy of empowerment, under which all employees were given substantial decision-making authority, and were expected to act in the interests of the firm. This case examines one group that, although it had both the authority and the incentives to exploit a new market opportunity, continued to wait for top management's instructions and approval before making decisions or taking action.

Consumer Bank pondered the possibilities of launching a credit card in the Asia Pacific region. The bank's New York headquarters, and several of its country managers in the region, were not enthusiastic. But others were supportive because of the opportunity to expand the bank's customer base from the limited branch expansion allowed by local law. Students make a decision, and if a "go" decision is made, they work out a comprehensive launch plan.

Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical infection control and discovers not only new product concepts but also a very promising new business strategy. Focuses on: (1) 3M's approach to the management of innovation and understanding market needs, (2) an in-depth description of the Lead User method and its potential as applied to the medical business, and (3) the managerial challenges of introducing novel methods into a successful organization.

Describes a manager's role in developing a staff group responsible for enhancing the efficiency of Xerox's worldwide logistics and inventory management systems. Illustrates a range of management strategies for upward and lateral influence in a complex organizational context, as well as the use of a number of innovative human resource management techniques. If used with John A. Clendenin it allows for the discussion of career development issues.

The Walt Disney Co. theme parks historically have thrived on the basis of a formula stressing excellent customer service and a magnificent physical environment. The formula has proven successful in Japan, as well as the United States. With the controversial opening of Euro Disney in France, however, there has become reason to doubt the international appeal of the formula. The case documents issues involved with Euro Disney. Examines the transferability of a successful service concept across international boundaries.

Tracking things like customer satisfaction and employee turnover can powerfully supplement traditional bookkeeping. Unfortunately, most companies botch the job.

• Research Philosophy Ontological and epistemological considerations
• Methodological choice
• Research Design
• Critical Review of classic research studies
• Ethical issues in research

• Project Management skills
• Literature review and writing skills
• Research using the Internet
• Conducting fieldwork
• Time Management

• Descriptive statistics ,sampling and surveys
• SPSS for windows
• Regressions and causality
• Non parametric techniques
• Including ANOVA
• Structural equation modeling

• Case study Research
• Interview techniques (including behavioural event and critical incident)
• Focus Groups
• Observing social action (ethnographic and anthropological approaches)
• Grounded theory and participative research