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UNIVERSITY & PROGRAMS
| BACHELOR IN BUSINESS MANAGEMENT (BBM) |
| MGT401 Financial Management |
Module Objectives:
Upon completion of this module students will be able to:
- gain a basic understanding of the financing aspects of decisions and an appreciation of how the concepts are applied in practice.
- have with a more in depth coverage of finance with emphasis towards investment decisions and an appreciation of the way those concepts are applied in practice.
Module Synopsis:
The syllabus covers:
- financial statement analysis, financial planning, financial intermediaries, and sources of finance.
- arisk and return analysis, time value of money, cost of capital and capital budgeting, financial planning and working capital management.
Reference Text:
- Van Horne, J. & Wachowicz, J. (2005) Fundamentals of Financial Management. Prentice Hall.
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| MGT402 International Business Management |
Module Objectives:
Upon completion of this module students will be able to:
- To develop an awareness of the current trends and issues that is peculiar to international business and to prescribe strategies to deal with these issues.
Module Synopsis:
The syllabus covers:
- Current trends in international business, trade and investment policies of developed and developing economies, trade blocs, the internationalization process and the international dimension of various business functions.
Reference Text:
- Taggart, J. H. and McDermott, M.C.,(1993), International Business, Prentice Hall: Exeter.
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| MGT403 International Marketing Strategies |
Module Objectives:
Upon completion of this module students will be able to:
- acquire expertise in developing marketing strategies for countries other than their own and thereby to extend their range of marketing understanding.
- deal with international marketing situations in non-domestic markets and the impact of international competitors on the domestic market
- promote an understanding of the factors determining the extent to which standardization in strategy and implementation is appropriate for success in international markets
Module Synopsis:
The syllabus covers:
- Understanding the changing nature of the international trading environment.
- Understanding differences in business and social/cultural conventions which affect buying behaviors and marketing approaches in international markets
- Differentiating between marketing strategies appropriate to industrialized, developing and lesser developed economies
- Identifying sources of information, methods of information collection and methods of Information analysis suitable for international marketing operations
- Comparing and contrasting strategies for export, international, multinational and transnational marketing
- Identifying the major organizational changes to be made when a company moves from national to international marketing to global marketing
- Evaluating the factors which influence the implementation of a product, price, distribution and marketing communications mix in non-domestic markets
- Understanding the financial implications of different international marketing strategies
- Evaluating the suitability of specific international marketing strategies
Reference Text:
- C. PHILLIPS, R. ROWE & I DOOLE. International Marketing Strategy: Analysis, Development & Implementation: 1994 ISBN 0415089859 (International Thomson Business Press)
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| MGT404 Management Information Systems |
Module Objectives:
Upon completion of this module students will be able to:
- enable students to differentiate data, information and knowledge towards the different levels of managerial decision-making.
- explain the benefits, limitations & trends of computer hardware & software used in computerized MIS and to familiarise themselves with the different types of systems development and how to overcome the difficulties of its implementation.
- avoid threats to MIS and how to protect it.
- realise the ultimate aim of the strategic role of information systems, which is competitiveness, effectiveness and efficiency via some strategic models.
Module Synopsis:
The syllabus covers:
- The transformation process from data to information to knowledge and its importance and value towards information systems.
- Trends in major components, devices and functions of a computer systems, and the usefulness of business application software, computer networking and telecommunications.
- Different types of information systems in relation to different managerial levels.
- Describing traditional (SDLC) prototyping and end-user approaches to information systems development.
- The growing importance of the IT Department & managing change and how strategic management roles of information systems can gain competitiveness, effectiveness and efficiency for an organization.
Reference Text:
- Laudon and Laudon. Management Information Systems � Organization and Technology in the Networked Enterprise, 6th ed. (Prentice Hall)
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| MGT405 Electronic Business |
Module Objectives:
Upon completion of this module students will be able to:
- look analytically at the mechanics of e-business and its impact;
- describe what e-business is and how it is changing the market including steps that can be taken to disaggregate and reaggregate value chains to create the e-business model;
- spot the e-business trend over consumer buying habits, service and processes;
- integrate various applications to create an e-business architecture for practical applications.
Module Synopsis:
The syllabus covers:
- Mechanics of e-business and its Impacts;
- Identify 15 trends and impact of therse trends on e-business;
- E-business design secrets;
- What is application integration;
- Customer relationship management;
- Future application s of the integrated selling-chain trend;
- Enterprise Resource Planning.
Reference Text:
- RAVI KALAKOTA. Electronic Business: (Addison Wesley) ISBN : 0-201-60480-9
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| MGT406 Managing Organisational Change and Development |
Module Objectives:
Upon completion of this module students will be able to:
- gain practical knowledge and skills in the field of organizational development to help transform firms into an agile organization in an increasingly fast paced, global and radical business environment.
- appreciate, understand and apply critically areas in behavioural sciences with elements from psychology, sociology, and cultural anthropology all of which will be necessary for a flexible workforce to embrace change.
Module Synopsis:
The syllabus covers:
- the understanding and improvement of individual performance, and how to create better morale, and increase organisational profitability.
- the background of organisational change and development and the concept of planned change intervention that makes the organisation more responsive to environmental shifts.
- The different types of intervention that a manager can use to influence the outcomes of organisational changes.
- Change Management Models.
Supplementary Text:
- Arun Maira; The Accelerating Organisation; 1996 McGraw Hill Professional Book Group
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| MGT407 Business Research |
Module Objectives:
Upon completion of this module students will be able to:
- gain a learning framework to study the practice of marketing research and the way it operates so as to enable them to deal with their business environment in an intelligent and informed manner.
Module Synopsis:
The syllabus covers:
- the nature and the process of business research, types of data, data collection methods, sampling, measurement, data preparation and analysis and marketing research applications.
Reference Text:
- William Zikmund (2000), Business Research, Prentice Hall, New York.
Supplementary Text:
- Churchill (2000), Marketing Research, Thomson, New York.
- William Zikmund (2000), Marketing Research, Prentice Hall, New York.
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| MT408 Human Resource Training & Development |
Module Objectives:
Upon completion of this module students will be able to:
- understand the importance of employees� development in today�s high-involvement work environments, employees are expected to perform roles previously reserved for managers.
- understand the changes in roles which means that all employees need to develop people skills.
- understand that development can occur through education, job experiences, interpersonal relationships, and assessments of employees� knowledge, skills, attitudes, and behaviors.
- realise that companies� involvement in development activities varies according to the business conditions; the company�s staffing strategy, and other organizational characteristics.
- appreciate the trends and developments in training and the new technologies that affects future trainers in organizations.
Module Synopsis:
The syllabus covers:
- the issues involved in the human resource management function, which is broadly defined as human resource development.
- the main focus is on how continuous training and development of staff contribute to the fulfillment of organisational objectives.
- specific areas, which will be considered, are: career planning/ management/ development; training needs analysis, delivery and evaluation; performance planning and review; coaching and review as well as strategic HR Development issues.
Reference Text:
- P. Nick Blanchard, James W. Thacker, (1999) Effective Training - Systems, Strategies and Practices, Prentice Hall.
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